Client

GAFI Ferroeléctrico

Project

Akeneo PIM Reimplementation

Project Description

Reimplementation of Akeneo Community to centralize and manage information for more than 15,000 SKUs and redistribute them to multiple output channels.

Ecosystem

  • Akeneo PIM
  • Web
  • InDesign/EasyCatalog
  • Magento

Who they are, what they do, what problems they had

GAFI Ferroeléctrico is a wholesale distributor of hardware and construction supplies. It possesses a product catalog of more than 15,000 SKUs. It is one of the most important hardware distributors in Mexico.

The challenge was to centralize and manage large volumes of product information, creating hundreds of attributes and field families.

It was necessary to design a PIM implementation (Akeneo Community) that could supply various channels with common and specific information for each case. Primarily feeding product information to the website and the printed catalog, each with different requirements.

What We Did to Help Them

We worked on the implementation of a PIM solution from scratch. We designed the category and subcategory trees according to the requirements of their output channels: web and printed catalog. Following this logic, we worked on the specific information for each channel: how it should be presented on the website's PDP and on the printed pages of the catalog, a fundamental marketing tool for the company.

What They Achieved

Reducing data loading tasks for output channels by 50%, as well as the staff allocation for that task.

Additionally, they managed to reduce the production time of the 400+ page printed catalog by 60%, avoiding long text correction cycles caused by product information retyping issues.