Client

Grupo Forem (MX)

Project

Shopify + PIM Integration

Project Description

Integration between Plytix PIM and Shopify Plus for the Herramental and Metalinspec brands. Product catalog organization for both websites.

Ecosystem

  • Shopify Plus
  • Epicor ERP
  • Plytix PIM
  • 10,000+ products
  • B2B

Who they are, what they do, what problems they had

Forem Group is a prominent Mexican conglomerate in the manufacturing and industrial processing sector, with a presence in Mexico, Central America, and the Caribbean.

Comprised of six companies specializing in the commercialization and implementation of industrial machinery and equipment, as well as technical consulting, it faced a significant challenge: the lack of a centralized source for technical and commercial information.

This scenario made it difficult to monitor and standardize data for approximately 12,000 products from more than 20 suppliers, organized into nearly 300 categories.

What We Did to Help Them

To solve these problems, CRITERIA collaborated with Forem Group on the design of a product database.

We mapped and standardized existing attributes, establishing a list validated by their specialized technicians, and then organized the information to create a solid starting point.

We implemented Plytix, a PIM solution adapted to their infrastructure, facilitating integration with Shopify and other distribution channels. Additionally, we defined an efficient workflow and trained their team to manage the PIM autonomously, enabling them to scale it with new product lines.

What They Achieved

They now have a standardized, updated, and complete source of information, available to all their clients according to their needs.

Their team autonomously manages the PIM, synchronizing more than 11,000 products with nearly 250 different attributes across approximately 300 categories and nearly 7,000 assets.

This approach optimized data management and improved operational efficiency, allowing Forem Group to offer better service to its customers.