Client

Grifería FV (AR)

Project

Product catalog management and PIM implementation.

Project Description

Consolidation of product information, taxonomy and attribute design, and PIM system deployment.

Ecosystem

  • WooCommerce
  • Plytix PIM
  • SAP ERP
  • Producteca/MELI
  • InDesign

Who they are, what they do, what problems they had

FV Faucets is a manufacturer of high-tech faucets, sanitary ware, furniture, and accessories for bathrooms and kitchens. This market leader in Argentina manages nearly 10,000 SKUs, including products and spare parts.

FV's challenge consisted of resolving problems related to product information decentralization, information updates, and the integration of each department responsible for generating data: engineering, product, marketing, ecommerce, etc.

Finally, they needed to deliver information to their own channels (WooCommerce) and third-party channels (Producteca/Mercado Libre), while incorporating information from their ERP (SAP).

What We Did to Help Them

At CRITERIA, we helped FV automate the layout of their price lists with more than 10,000 SKUs, using InDesign and EasyCatalog.

We evaluated, planned, and executed the implementation of a PIM solution to manage product information and integrate said app with SAP ERP and WooCommerce.

We designed the taxonomic information for the products, worked on data cleansing and normalization, and created all the attributes necessary for publishing on WooCommerce and, through Producteca, on Mercado Libre.

What They Achieved

Centralizing product information for all SKUs in a single, updated repository, which allowed for the use of a single data source for all output channels.

Reducing product publication times on the web and Mercado Libre by 50% by having a single information management tool, avoiding errors and duplication of tasks.

Minimizing time-to-market and reducing steps within the workflow of the internal product circuit.